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Archive for the ‘Made in Italy’ Category

As we wrote back in February, the three young Italian tenors from Il Volo have arrived in America and tomorrow night they will perform on American Idol. After “Idol,” the boys will appear on CBS’ “The Early Show” on May 21.

Il Volo

 As noted by Kerri Mason of Billboard Magazine, “With a name to fit their ambition — Il Volo means “flight” — Barone, Boschetto and Ginoble possess the youth, looks, charm and, most important, the voices to match. The hope is that they’ll transcend their built-in constituency of doting grandmothers and classical apologists and win the youth vote.” We bet they will! Buona fortuna Piero, Ignazio e Gianluca!

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In a speech at a conference on “Italy and the Midwest Business Connections,” organized by the  Cleveland Council on World Affairs, Italian
Ambassador Giulio Terzi defended Italy’s economic status and promoted the Sistema Italia.

Ambassador Giulio Terzi

Terzi stated that “in a very difficult economic juncture, Italy’s banking and financial system has given proof of stability and our businessmen continue to find space and prospects for success also in competitive markets like the USA.”  The Ambassador underscored that “the know-how and quality that distinguish Sistema Italia’s components are at the basis of new opportunities for partnership between Italy and the United States, citing the example of groups like Finmeccanica, Fincantieri, Bracco, Brembo, Italcementi, Mediaset, Prysmian Cavi, Sogefy, Luxottica, and, naturally, Fiat whose return to the USA and its partnership with Chrysler are injecting new life into Detroit’s economy.

The injection of Italian capital and know how in Ohio and particularly in Detroit, has been much welcomed not only by local political leaders but also in Washington.  According to recent statistics, the population of Detroit has plummeted 25 per cent over the past decade, due largely due to the auto industry’s slump. Motor City’s population fell to 713,777 in 2010, compared to 951,270 in 2000.  Detroit’s population peaked at 1.8 million in 1950, when it ranked fifth nationally. According to some news report, in 2010 Italy was Ohio’s 11th largest export market, with $ 611 million worth of products exported by local firms.

Ambassador Terzi also met with Ohio Governor John Kasich. The two discussed  potential for new investments by Italian companies in the Midwest. On the occasion of the conference.  , “Italy and the Midwest Business Connections” which was attended by a delegation from Italy led by Vicenza Mayor Achille Variati, a ceremony was held to award Cleveland Mayor Frank Jackson the honorary rank of Cavaliere dell’Ordine della Stella della Solidarietà.

Click here for the full text of Amb. Terzi’s remarks.

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Official Launch in New York City on January 13-14

 Hundreds of chefs in more than 50 countries will be cooking tagliatelle al ragù alla Bolognese simultaneously on January 17, 2010, in celebration of International Day of Italian Cuisines. Each year, chefs around the world prepare an authentic Italian dish to promote and maintain the identity of Italian cuisine on international markets. “The International Day of Italian Cuisines is without a doubt a celebration of Italian flavors and culinary culture,” says food writer Rosario Scarpato. Read more . . .>>

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ronzoni-trio-italianoRonzoni Pasta, Trio Italiano. a combination of  Rotini, Penne and Shells, sounds really Italian – Made Italy by Ronzoni. But it’s not!  Ronzoni has been around for a long time. In fact, it was Alfred Ronzoni, who emigrated from Italy in 1881, who started the Ronzoni Macaroni Company in 1915. Ronzoni is now part of the  New World Pasta, one of the leading branded dry pasta manufacturer in the United States and Canada.   New World Pasta has a manufacturing facility in Winchester, Virginia.

But, isn’t uncoscionable how many products sold in the United States are taking advantage of the “Made in Italy” image. There is no doubt that the “Made in Italy” brand is being damaged.  Whose fault is it?  When consumers buy products branded as “Italian” are they driven to buy them because of the “Made in Italy” image or because, as in the case of pasta, they just need a box pasta, any pasta! What do you think?

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Welcome to Voce Italiana’s blog.  From the Nation’s capital, we hope to bring you news and analysis about issues of interest to Italian Americans.  Most importantly, we want to hear your views and share them with the New World. Let’s start blogging!

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